   |
   |
         |
 |
The Road
Is OPEN! |
|
It's hard to walk into a toy store and not be struck by the utter excitement of children facing such a vast array of games, building sets, race cars, dolls, action figures, arts and crafts, infant toys and stuffed animals. But the giggles these products create hide the underlying problems facing the toy industry: declining sales, competition from electronics and, in a word, girls.
hundreds of girls will flock to the California Institute of Technology to celebrate the joys of science. Targeted at fifth- to eighth-graders, the Sally Ride Science Festival will encourage its pony-tailed and barretted audience to see science as a viable, vibrant career option. That Ride is using her cachet as our most famous female astronaut to champion the cause of girls in science is to be applauded; what is so dispiriting is that such efforts are still needed.
A new web-based show encourages young women to tune in and associate DIY less with bread making and more with breadboard wiring. Created by Alison Lewis, a web designer and instructor at Parsons School of Design, Switch is a free online show connects young women with technology by guiding them through fashion and design projects. |
|
|
||||||
Toy
makers struggle to attract girls
Research
and Issues Areas
Behavior & Information Technology |
|
|
|
Copyright ©2006 shireenmitchell.com |
|
