Digital / New Media Strategist

Planning, designing and implementing new media strategies to match organizational and company goals. I provide employee and community engagement strategies, track and measure email campaigns and social media initiatives including facebook, twitter, blogs, podcasts, vidcasts, nings, widgets and etc.

Strategies include social media and Web 2.0 mapping, analysis, and strategy development. social media and Web 2.0 orientation is provided for staff and targeted community networks. Although chosen strategies will be determined by the specific outcome needs of the client some strategies can include social network profiles development, best practices and management. Blogs can be created with the necessary marketing or build blogger relations and outreach support.

Online Community Manager

Most organizations or companies can not afford full time community managers or they need managers to work unconventional hours since the community engagement generally happens after normal business hours. I have experience in managing communities at a fraction of the cost while still providing the data, metrics and responses for the development of products or services to the appropriate teams.

What is Social Media?

Social Media and Networking are considered new technologies. Many get confused and mix them up or exchange as the same in many instances. Social Media exists as tools for social networks. The networks are the people within. The content generated by the networks is the media.

Terms are continuously redefined as new uses of the technologies emerge but think of social media as all of the content (pictures, videos, podcasts, comments, blog posts, etc.) produced by all the people in the network. In this instance the network isn't equipment but people. People in this instance are a community or those you meet if you showed up to a networking event to exchange business cards. The business cards and their stories are the social media content.

Did you know?: the first "programmers" were actually called "computers" they were the people computing the data. Sounds similar to how we now use the word "networks".