In the beginning of web design the title of "Web Master" was given to any one who was considered to be managing and producing the content on any site. These titles changed as teams were built around web sites.
As one of the original web designers everyone using the term master assumed the designer was a man. I didn't agree with this stereotype. The alternative choices were "Web Mistress" which I also didn't agree with because a mistress was a word I considered to be below the master concept. Mistress was in my mind considered a fling, non committed & other ideas that flew through my head at the time. I chose "Web Goddess" instead.